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In 1910 Western Union Telegraph Company selected Bay Roberts, Newfoundland to be the repeater station site for their transatlantic cables going from England to New York. In 1913 a state of the art cable station was constructed. This was accompanied by the construction of a new street called Cable Avenue and housing accommodations for the superintendent, married staff, and a staff house for unmarried staff.
The imported Western Union staff had a significant impact on the economic and social development of the Town. They brought new ideas and money, and created opportunities for the locals to train for new jobs and participate in sports, entertainment, and organizations. Consequently, growth in these areas became an important part of the lives of Bay Roberts residents.
In 1960, these telegraph cables became obsolete and the station closed. For years, the building lay vacant and deteriorated to the point where demolition was considered. In 1996, the Bay Roberts Heritage Society Inc. managed to acquire the building and have it completely restored and renovated. Today it is known as “The Cable Building” and houses the Town of Bay Roberts Council Chamber and offices on the ground floor, and the “Road to Yesterday” Museum and Christopher Pratt Gallery on the upper floor.
