On the air! Helena Rubinstein Program promotional card.
Date: 1932.
Credit: The Miss Margaret Robins Archives of Women’s College Hospital, Scrapbook collection, D4-3.
The Cradle Club received a small donation in return for its members’ participation in the weekly radio beauty chats.
This promotional card reads, “On the Air! Every Tuesday Morning at 11:30”. It advertises “The Helena Rubinstein Program of Informal but informative Beauty Chats” that was broadcast over seven radio stations. The card explains “Each week a young society debutant chats with a beauty editor of leading Canadian magazines.”