EV1 Ad, 1996
Segment from the General Motors Heritage Center
This short ad for the GM EV1 electric car, first aired in December of 1996, was developed by Industrial Light and Magic, best known for their work on the Star Wars and Indiana Jones films.
[Rumble of thunder. Wide shot of a suburban home, with a storm approaching.]
[Lightning strikes an electrical transformer.]
[Electrical appliances including a lamp, vacuum cleaner and stand mixer “come to life”, moving as a group towards the front door of the home.]
[Hundreds of appliances gather in the street, turning expectantly to face the glow of headlights coming down the road as the sun rises in the background.]
[Shots of a moving car reflected in a TV screen, seen distorted through a glass blender jar, etc.]
[Wide shot of a sleek electric car coming to a halt as appliances gather close.]
The electric car is…
[Text on screen fades in; “EV1 / From General Motors”]
Here.