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Tate Electric Trucks, 1913

Advertising image showing a boxy electric delivery truck. Caption reads “TATE ELECTRICS LIMITED / The Electric Automobile of to-day is the final choice of an experienced and discriminating motor-buying public. Tate Electrics are the last word in Electric Automobiles.”

Collection of the Canadian Automotive Museum

From The Motor Magazine, June 1913. Tate Electric followed the arc traced by many early electric companies worldwide. Seeing that the electric was flourishing in industry and only modestly successful for personal use, it sold a wide range of industrial, commercial, and passenger vehicles – which was still not enough to save the electric car from the invention of the starter motor.