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The SMC ‘Canada’, 1903

Seventeen people of all ages in Edwardian dress sit in an open-topped electric carriage.

Collection of the Canadian Automotive Museum

The “Canada,” a tourist “drag,” or gentleman’s coach, operated by Still Motor Company as a public attraction. Many early electric car companies capitalized on the novelty of their vehicles, using tourist vehicles as test beds for better-paying commercial truck designs, and as mobile advertising.