Shop Local Campaign Advertisement

William over the years, following the incorporation of the business would initiate shop local campaigns in all advertisements whether it was booklets, newspapers, or ephemera. 1905.

Transcription of document:

Stick to Lindsay:

Lindsay stores are the equal of any stores in Canada for a town of this size. We mention that, to emphasize the wisdom of spending your money at home instead of sending away for dry goods of any sort. It makes this a better business because of the persistency with which we make prices to meet outside competition.

We go abroad for many of the new goods we want, and we’ve a common interest with you in upholding the good name and business interest of Lindsay itself. Illustrations are not needed to show how this store with its brightness and persistency and strict attention to business is making itself felt in the community.

For the rest — Stick to Lindsay. The more money you spend at home the better it will be for the community at large. Dundas & Flavelles Limited.