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Container of Old-fashioned Iced Milk

Colour photograph of a 1-litre container of vanilla iced milk, with the label of the Coaticook dairy in blue and white.

Year: 2008

Credits: Laiterie de Coaticook

In 2008, the name « P’tit velours » was changed, and became Coaticook Old-fashioned Iced Milk. It was the exact same product as before, but with new packaging. This allowed consumers to associate it with the Coaticook brand that they already knew so well, and sales grew much higher as a result.