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Popular Shoe & Co. Ltd logo

In the « Popular Shoe & Co. Ltd » logo, the letters « P » and « S » are transformed into children’s play structures. We can in fact see 5 children playing on the letters. We see a ladder on the letter “P” and a slide on the letter “S”.

Logo appearing on a Popular Shoe & Co. Ltd order form that belongs to Marc Laprade.

« Popular Shoe & Co. Ltd » specializes in producing footwear for children, which explains the transformation of the letters « P » and « S » into play structures on the company’s logo.