Skip to main content
Go back

Long live posters!

Psychedelic Poster advertising concerts at the New Penelope. Blue background with pink block lettering at the top, detailing performances and dates. Underneath, a blue and pink striped background with a woman with long hair, a cowboy hat, and dangling earrings in the centre, as well as an Expo 67 logo. The venue name in white and address in pink at the bottom.

Date: May 1967
Credit: Arthur Taxier (artist), copyright 1967
ARCMTL collection, Allan Youster fonds

If an image can tell a thousand stories, this one certainly tells a few! First of all, this is one of the beautifully designed and printed posters advertising concerts at The New Penelope. It was designed and printed in New York City by designer Arthur Taxier with Liberty Graphics Ltd. The company was short-lived in the late 1960s, creating concert posters for Café Au Go-Go in New York City.

Presumably, Gary had heard of the poster design service used by the Café Au Go-Go and decided to hire them to design this poster.

This poster advertises The New Penelope concerts from mid-May to early September 1967. It would have been displayed most of spring and summer 1967 in the club, the walls of Montreal record stores, head shops or vacant buildings. In this way, it would have been worth the extra investment by Gary to have such a nice quality poster printed in New York City.

Transcription:

Gordon Lightfoot; May 18-21
Blues Project; May 22-27
Paul Butterfield Blues Band; May 29-June 10
Josh White; June 12-17
The Sidetrack; June 21-Sept. 3
Expo 67
The New Penelope
378 Sherbrooke Street West, Montreal, Canada
Arthur Taxier
Copyright: 1967 Liberty Graphics LTD. / Cafe Au-Go-Go Act. Inc