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A unique collage-style poster

Black and white collage of varied newspaper clippings on yellowed paper with large titles and a photo of a man with long hair and sunglasses on the left half of the page.

Date: 1967
Credit: unknown
Courtesy of Dave Hemmons

This poster promotes the first band to perform at The New Penelope on Sherbrooke Street: The Mothers of Invention. It was kept after all these years by Montreal musician Dave Hemmons, whose sister, Trudi Hemmons, often worked at the door selling tickets at The New Penelope.

The Mothers of Invention were one of the most important and legendary groups to play at The New Penelope. Their leader Frank Zappa would conduct the band through experimental pieces of music. However, they would also play rock songs that fans knew from their then-recent first album Freak Out!

Transcription (partial):

On the horizon
Freak Out!
See the new Super heroes
Hollywood
Zonk!
The Mothers of Invention are to be watched, and leader Frank Zappa deserves your attention
The Mothers of Invention!
2 weeks only
Starting Fri. nite
Jan. 6, (1967)
At The New Penelope
378 Sherbrooke St. West Montreal, Que.
Phone: 844.6773!!
Thrills & chills await you when you see 7 amazing plant creatures come