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“Baby Champ,” 1948

Page from a Reader's Digest Magazine issue in 1948 advertising the "Baby Champ" radio by Northern Electric. The Baby Champ is illustrated on Santa's shoulders on the righthand side. Text is in French.

“Au-dessus de tous! Le nouveau et meilleur Baby Champ en 6 couleurs” (Above all! The new and better Baby Champ in 6 colors), Reader’s Digest (1948). Advertisement. Musée des ondes Emile Berliner.

This is a page from a French Reader’s Digest magazine in 1948 advertising the “Baby Champ” radio by Northern Electric. This Christmas advertisement translated reads as: “Above all! The new and improved Baby Champ in 6 colours.” The colours being offered can be seen in the previous advertisement from Le Samedi (1947).