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“Baby Champ,” 1947

A multi-coloured advertisement for a radio features coloured text elements, a photo of the radio on a table with some house decor, the six different colour options of the model and white text on a purple background. Text is in French.

“Le Nouveau ‘Baby Champ’ en six Tons Superbe” (The new “Baby Champ” in six stunning tones), Le Samedi (December 1947). Advertisement. La Société Québécoise des Collectionneurs de Radios Anciens (SQCRA).

Colour was a key selling feature of the “Baby Champ.” The image below is of the similar Northern Electric 5000 model, which features the brightly coloured case promoted in the ad.

This is an image of a green Northern Electric 5000 radio from 1947. Otherwise known as the "Baby Champ."

Northern Electric 5000 Radio (1947). Société Québécoise des Collectionneurs de Radios Anciens (SQCRA).