???Eisemann Advertisement, 1926
“Eisemann: America’s Finest Homes,” The Saturday Evening Post (November 13, 1926): pp 161. Musée des ondes Emile Berliner.
Radio is associated with “America’s aristocracy” in this Eisemann advertisement. For the affluent, it was a new component of home entertainment. However, most radio listeners couldn’t afford a home like this, with its grand, hammer-beam ceilings. The theme of masquerade suggests that others could still participate. Disguised amongst the well-heeled, average North Americans could also join the dance. Radio was open to anyone with a receiver.