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“His Master’s Voice” Special Edition, 1931

The text on the page has some red highlighted words. The illustration in black and white shows shoppers looking at radios in a department store display window. Title translated from French: Victor… the radio in demand, the popular radio in 1931.

“Victor…le radio en demande, le radio populaire pour 1931,” His Master’s Voice Special Edition  Vol. X, No.2 (June 1931): pp 6 (cropped). Musée des ondes Emile Berliner.

This is a page from the magazine His Master’s Voice, which was published by Victor Talking Machine. The ad touts the popularity of the new, 1931 Victor radios. The illustration depicts the relationship between radios and consumer culture in the 1920s and 1930s. As fashionable as the well-dressed shoppers, radios are seen here in display windows. The image below includes the full-page advertisement from the magazine. The advertisement is in French.

This is an image displays a page from the magazine "His Master's Voice," special edition June, 1931.

“Victor…le radio en demande, le radio populaire pour 1931,” His Master’s Voice Special Edition Vol. X, No.2 (June 1931): pp 6. Musée des ondes Emile Berliner.