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Rogers Advertisement, 1925

The ad in black, white and red shows a man and women listening to a radio in the top half to the left . On the right, a man beside a radio reaches up to plug the wire into a light socket. In the middle of the page, a receiving set figures more prominently. At the bottom of the page, two more radios are shown under some text.

“Rogers Batteryless Radio Receiving Sets,” Canadian Homes and Gardens (November 1925), Toronto, Ontario. Musée des ondes Emile Berliner.

This Rogers advertisement from 1925 is promoting the company’s new “batteryless” radios. Batteries could leak and damage rugs and floors. Now radio listeners could plug into light sockets to power their receivers.  The prices for the sets are listed as ranging from $110 to $370.