Advertisement for Superfine Linen Record, 1931

One thread seems to tie all of the Rolland Company Superfine Linen Record ads together: inscribing their oldest paper in history by comparing it to great inventions, historic events, or celebrities. Here, the paper is compared with the Chinese development and simplification of characters and writing surfaces.

The company created other, similar ads.

Publicités de 1931 pour le Superfine Linen Record.

Transcription :

Chinese records are among the world’s most ancient. Their inscription involved the knowledge of thousands of symbols and characters beside which our alphabet is simplicity itself.

Superfine Linen Record

Along the simplification of symbols has come the perfection of surfaces for receiving them, culminating in Canada with the development of Superfine Linen Record, the Dominion’s finest all-rag paper.

For personal correspondence, for important business correspondence and records, for legal and government forms; in fact, wherever lasting quality and impressive dignity are vital, Superfine Linen Record is unequalled.

It is the leader of the famous “R” Shield family which includes Rolland Antique, Earnscliffe Linen Bond, Colonial Bond, Mount Royal Bond and the general utility Service Bond.