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The Gaspé Peninsula 1,000 Miles of Motoring Grandeur

Cover of a tourist pamphlet. In the upper part of the page, drawing of two young women standing on a cart drawn by an ox. A man helps one of the women get off the cart while the other controls the ox with a rope. The farmer observes the scene while smoking a pipe. In the background, the village of Perce and Percé Rock dominates the background. At the bottom of the pamphlet, two fashionable dressed young women walk across a map of the province of Quebec towards the Gaspésie. Near them a box proclaims: Have you ever had a French Canadian vacation?.

Pamphlet

The Gaspé Peninsula: 1000 miles of Motoring Grandeur

La Province de Québec Tourist Bureau

Les Amis des Jardins de Métis collection

“Have you ever had a French Canadian vacation?” was the tag line for a series of eight folders produced by the Province of Québec Tourist Bureau. Each brochure presented the province’s destinations differently, portraying two young women with slight variations in their attire as they visit Montreal, Quebec City, the Laurentians, the Majestic St. Lawrence, the Eastern Townships, and Lac St-Jean, Charlevoix-Saguenay – Laurentides Park.

When it came to the Gaspésie, the modern dames and their swinging liberty were still accompanied by ox-carts and genteel farmers, indicating an ongoing reluctance on the part of advertisers to promote the region as a completely modern destination.